Creation, innovation and perfection: Since 1895, these values have underpinned the Swarovski philosophy of “The Poetry of Precision.” Today, Swarovski continues to show a strong will to further amplify the enchanting power of crystal.

Today crystal has become part of the connection between people. Crystal captivates the soul; it brings a touch of magic to the everyday and is the subject of countless dreams. A ray of joy which Swarovski would like to share with you.

Swarovski is known throughout the world with over 1,700 boutiques and concessions in all major fashion capitals. Their fresh showcases highlight collections of jewelry, fashion accessories and home décor objects.

As Robert Buchbauer, a member of the Swarovski family and of the Executive Board said, “Swarovski is committed to presenting the sparkling world of crystal to our consumers in a way that exceeds their expectations.”