The Canadian store Roots is a clothing line for everyone's lifestyle, based on quality, creativity and integrity. These values are reflected in Roots' ever-expanding product line which includes Roots Genuine Leather (shoes, jackets, bags and luggage); Roots Athletics (sportswear); a full range of Roots Kids and Roots Baby (clothing); Roots Home (leather furniture, linens, towels and accessories) and licensees in some 20 categories including timepieces, fragrances and luggage.

Roots is also a leader in the sports field and a supporter of amateur athletes. Since 1998, when Roots began its formal Olympic involvement, outfitting the Canadian team, Roots has had unprecedented success with its official Olympic merchandise. In 2006, Roots will be the official outfitter of the USA Olympic Team at the Winter Games in Turin, Italy.

The "Roots " philosophy is to make everyone be comfortable. Roots is proud of its Canadian heritage and the strong link that exists between Roots and Canada. Canada's nature, culture, sports and human diversity are a major source of inspiration to Roots.