The National Geographic logo is one of the most recognized in the world and one of the most trusted. This trust is translated into a store that makes customers comfortable knowing that before they walk in that they will be entering a new retail experience. Unique items from around the world are displayed throughout the store and help create an exotic retail environment that makes browsing an education in world culture. National Geographic’s merchandise includes items such as travel accessories, watches, unique jewelry, t-shirts, outerwear, educational toys, plush, National Geographic videos, DVD’s, books and maps. Airport Revenue News has recognized National Geographic with an award for Best Airport Retail Store Design.